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The Rochester Chapter

Contacts

President
Lisa Smith, MBA
President
Eagles Wings Consulting
lisa@eagleswingsconsulting.com

Vice President
James Wright
CFO
Accountable Health Partners

jim_wright@urmc.rochester.edu

Secretary
Laurie A. Amico, CMOM, CHCO

Office Manager, Privacy Officer

Allergy Asthma Immunology of Rochester
lamico@aair.info 

Treasurer
Linda Wiener, CPA, CMPE
Manager
Allied Financial Partners

LWiener@alliedfp.com


Members at Large

Grace Allison, CMOM, CMBS
Assistant Associate Director of Operations, Primary Care
University of Rochester
grace_allison@urmc.rochester.edu

Kristin Coon
Practice Administrator
Rochester Colon Rectal Surgeons, P.C.
kcoon@rochestercolon.com

Judy D'Ambrose
Office Manager
Rochester Community Orthopaedics, LLP
j.dambrose@hotmail.com

Wendy Disbrow
Chief Administrative Officer
FLH Medical PC
wendy.disbrow@flhealth.org

Maricela Guzman
Administrator, Department of Cardiology
University of Rochester Medical Center
Maricela_guzman@urmc.rochester.edu

Mary Jo Marlowe
Director of Registration Operations, Ambulatory Care
University of Rochester Medical Center

maryjo_marlowe@urmc.rochester.edu

Laurie Phillips, CMOM
Physician Relations/Business Manager
Monroe County Medical Society
lphillips@mcms.org

Maura Snyder
Director of Business Development
Clifton Springs Hospital
maura.lowther@gmail.com 

Kelley Suskie, MHSA, FACMPE
Program Administrator
URMC Path/Lab Medicine
kelley_suskie@urmc.rochester.edu


Upcoming events

    • Friday, February 02, 2018
    • 8:00 AM - 12:00 PM
    • Hilton Garden Inn University & Medical Center - 30 Celebration Dr, Rochester, NY 14620
    • 70
    Register
    Important Issues for 2018:  Is Your Practice in Compliance?

    Rochester Local Chapter Event


    Exclusive Professional Liability Sponsor for New York MGMA

    Agenda

    7:30 a.m.  Registration, Networking & Breakfast

    8:00 a.m.  Welcome & Announcements

    8:05 a.m.  Risk Management: Minors and Consent, Electronic Documentation -
    Donnie Richman, Esq. Fager Amsler, Keller & Schoppmann LLP

    9:00 a.m.  Business Associate Agreements: When do you Really Need Them? -
    Helen Zamboni, Esq. Underberg & Kessler LLP

    9:30 a.m. Break

    10:00 a.m.  Danger Zones: Legal Issues Practice Administrators Need to Keep in Mind - Jennifer Shoemaker, Esq. Underberg & Kessler LLP and Alina Nadir, Esq. Underberg & Kessler LLP

    11:00 a.m.  Corporate Compliance - Helen Zamboni, Esq. Underberg & Kessler LLP

    11:45 a.m. Question and Answer

    12:00 p.m. Program Adjourns


    About the Speakers

    Donnie Richman, Esq.
    Fager Amsler, Keller & Schoppmann LLP


    Donnaline Richman has been practicing law for 39 years. She has been associated with Fager Amsler Keller & Schoppmann, LLP, since 1985. Her areas of expertise are healthcare law and risk management. She regularly provides legal research and verbal and written legal opinions to clients regarding state regulations, hospital and departmental policies, and procedures and areas of potential malpractice liability for physicians, dentists, and hospitals.

    Helen Zamboni, Esq.
    Underberg & Kessler LLP


    Helen has firsthand experience of the corporate world, having worked her way up through the Legal Department at Frontier Corporation (now Level 3 Communications), moved to operations, and eventually became responsible for the company’s billing operations globally. Today, she brings that same drive and corporate experience to general business, corporate and health care law. She has experience in all forms of business transactions, from the simplest procurement contract to the mergers and acquisitions of private and public companies, to domestic and international joint ventures. Our corporate clients benefit tremendously from her unique perspective as both an in-house lawyer and operations executive.

    Jennifer Shoemaker, Esq.
    Underberg & Kessler LLP
     


    In addition to her family law practice, Jennifer represents private and public sector clients in a variety of litigation and employment matters, including contract disputes, tort claims, discrimination, retaliation, workplace issues,
    and harassment. She also represents clients in complex national liability litigation, and has conducted bench trials and arbitration proceedings. Jennifer appears in both the Federal and State courts before various government and administrative agencies, including the Equal Employment Opportunity Commission, the New York Division of Human Rights, OSHA, and the United States Department of Labor.


    Alina Nadir, Esq.
    Underberg & Kessler LLP

    Before joining Underberg & Kessler, Alina was an attorney at Brown & Hutchinson LLP. She also worked as a regional coordinator for the New York State Senate. A seasoned traveler, Alina’s knowledge of the world and different cultures adds depth to her problem-solving skills. She is able to look at legal issues from various viewpoints, and thrives in the challenging environment of litigation. Whether she is defending a small business owner in an employment discrimination matter or representing a major retailer in a personal injury case, she is caring, determined, and detailed—the kind of attorney any client would want in their corner.

    • Friday, February 09, 2018
    • 12:30 PM - 1:30 PM
    • Webinar
    Register

    Insurance Contract Negotiations - How to Negotiate Like a Pro

    Led by VA MGMA, in collaboration with the CT MGMA, DE MGMA, MA/RI MGMA, MD MGMA, NY MGMA, PA MGMA.

    What are your peers doing with their payor contracts?  Walk through numerous, actual contract negotiations from real-life practice success stories.  Learn to advocate for your practice using proven techniques from a veteran contract negotiator.  Most physician practices focus on cutting expenses instead of improving the revenue to the practice from non-governmental payors.  A little focused effort on negotiating payor contracts can create much needed money for the practice.  You can do it!  Negotiating your payor agreements can be the difference your practice needs for maintaining profits and independence in these complex times of health exchanges, increasing regulation, and pressure to contain costs system-wide. 

    Learning Objectives:

    1. Get organized for the contracting process and prepare for a successful negotiation
    2. List the predictable steps in any negotiation
    3. Identify strategies to monitor success once the contract is in effect 

    About the Speakers

    Marcia Brauchler
    President
    Physicians' Ally, Inc.


    Founder of Physicians' Ally, Inc. Marcia advises physicians and practice administrators on managed care contracts, reimbursement, coding and compliance. Her experience includes working with non-profit HMO operations management, hospital administration, and as the Executive Director of several Colorado Independent Practice Associations. She is a published author on Medigap standardization, coding issues, and marketing physician practices.

    Marcia earned her B.S. in Public Health from the University of North Carolina at Chapel Hill and her Master of Public Health (MPH) from the University of California at Los Angeles. Marcia is a member of the American Academy of Professional Coders (AAPC), National Association of Healthcare Quality (NAHQ), and has been a governor appointee to the Health Resources and Services Administration (HRSA) Strategic Task Force for statewide health reform and the Board of the State’s Uninsurable Health Insurance Plan.


    Registration

    Part 1 - Register through your respective/local MGMA chapter to secure a spot for the webinar.

    Part 2 - Access the webinar.  The ClickMeeting (webinar hosting system) webinar link will be distributed through the MGMA confirmation and reminder emails.  Follow the link and enter your name and email address at the date and time of the webinar. 

    ** Note: If you have firewall security on your computer, you may encounter trouble as you access the webinar.

    Continuing Education Units

    Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives and up to 1.0 continuing professional educational credit hours for Certified Public Accountants for each hour of education from, The New York State Education Department, Professional Licensing Services. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.

    • Friday, March 09, 2018
    • 2:30 PM - 3:30 PM
    • Webinar
    Register

    Achievement Now! Success Characteristics

    Led by PA MGMA, in collaboration with the CT MGMA, DE MGMA, MA/RI MGMA, MD MGMA, NY MGMA, and VA MGMA.

    Achievement Now! Success Characteristics is a highly interactive program that was created to examine both the timeless core principles of success and specific modern techniques to implement them. For those that want to prosper in today’s competitive business market, it is essential to develop confidence, a mindset for growth and productivity, strong consistent habits, and outstanding people skills. This one of a kind program is designed to help people to cultivate these very traits. Each attendee will leave with a clear list of their own energizing goals, an action plan, and daily practices to manage their mindset and promote constant growth. Whether you aspire to take your career to new heights, build a successful business, improve your physical health, or personal relationships, this program will provide you with the tools that you need to thrive.

    About the Speakers

    Tyler Enslin
    Director
    Direct Development Training

    Tyler Enslin is the National Director of Direct Development Training, a company dedicated to providing tailor-made training to help businesses thrive like never before.

    With over 200 speaking engagements a year for a multitude of industries, Tyler has received outstanding recognition by those in his audience, which has enabled him to work with State and National agencies across the country. From Fortune 500 companies and large organizations like GlaxoSmithKline, Siemens, Johns Hopkins, Sinclair Broadcast Group, and Long & Foster, to hundreds of smaller groups, Tyler rarely passes on an opportunity to get his message across.

    Registration

    Part 1 - Register through your respective/local MGMA chapter to secure a spot for the webinar.

    Part 2 - Access the webinar.  The ClickMeeting (webinar hosting system) webinar link will be distributed through the MGMA confirmation and reminder emails.  Follow the link and enter your name and email address at the date and time of the webinar. 

    ** Note: If you have firewall security on your computer, you may encounter trouble as you access the webinar.

    Continuing Education Units

    Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives and up to 1.0 continuing professional educational credit hours for Certified Public Accountants for each hour of education from, The New York State Education Department, Professional Licensing Services. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.

    • Friday, April 13, 2018
    • 12:30 PM - 1:30 PM
    • Webinar
    Register

    How to Communicate with the Millennial Patient

    Led by MA/RI MGMA, in collaboration with the CT MGMA, DE MGMA, MD MGMA, NY MGMA, PA MGMA, and VA MGMA.

    This webinar will cover the following topics:

    • Tech savvy generation who wants to be communicated to differently

    • Shop healthcare more than any other generation

    • Annual health visits not as much a priority for this group

    • Online consumer – 24/7 communication is their life

    • Expect healthcare providers and staff to live online too


    About the Speaker

    Stacy Christensen
    Director of Marketing
    POS Professional Office Services


    Stacey Christensen has more than 20 years of experience in communications. She helps customers create strategic communication and marketing plans to solve their toughest communication challenges. Her expertise includes brand identity and helping customers create integrated, personalized communications for their target audiences. Currently she works in healthcare communications at Professional Office Services where she helps create communication tools and strategies for practices across the country.


    Registration

    Part 1 - Register through your respective/local MGMA chapter to secure a spot for the webinar.

    Part 2 - Access the webinar.  The ClickMeeting (webinar hosting system) webinar link will be distributed through the MGMA confirmation and reminder emails.  Follow the link and enter your name and email address at the date and time of the webinar. 

    ** Note: If you have firewall security on your computer, you may encounter trouble as you access the webinar.

    Continuing Education Units

    Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives and up to 1.0 continuing professional educational credit hours for Certified Public Accountants for each hour of education from, The New York State Education Department, Professional Licensing Services. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.

    • Friday, April 20, 2018
    • 8:00 AM - 5:00 PM
    • TBD
    • 50
    Register

    Save the Date

    This is a joint event with the NY MGMA Rochester Local Chapter & HFMA.


    Exclusive Professional Liability Sponsor for New York MGMA

    • Friday, May 18, 2018
    • 12:30 PM - 1:30 PM
    • Webinar
    Register

    Physicians Employment Agreements & Contract Negotiating Skills

    Led by NY MGMA, in collaboration with the CT MGMA, DE MGMA, MA/RI MGMA, MD MGMA,  PA MGMA, and VA MGMA.

    An overview of key elements to look for when presented with a written employment agreement.  Learn which elements are worth negotiating, and which are not and how to determine this based on your own values.  Discover ways to effectively negotiate those high value elements and achieve your goals.

    About the Speaker

    Gina Campanella, Esq., FACHE
    Partner
    Gallagher Campanella LLC

    Ms. Campanella focuses on healthcare regulatory and transactional matters federally and in New Jersey, New York and Pennsylvania. Ms. Campanella has assisted clients with transactional services and regulatory compliance consulting, as well as general counsel services to small practices and large societies and medical groups alike. Clients also seek her expertise when reviewing employment agreements, formation of new practices, separation from and sale of practices, business structuring, and surgical center licensing and registration, including preparation for Department of Health, AAAHC and AAAASF surveys of licensed and Medicare deemed facilities, as well as preparation and implementation of resulting plans of correction.

    Registration

    Part 1 - Register through your respective/local MGMA chapter to secure a spot for the webinar.

    Part 2 - Access the webinar.  The ClickMeeting (webinar hosting system) webinar link will be distributed through the MGMA confirmation and reminder emails.  Follow the link and enter your name and email address at the date and time of the webinar. 

    ** Note: If you have firewall security on your computer, you may encounter trouble as you access the webinar.

    Continuing Education Units

    Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives and up to 1.0 continuing professional educational credit hours for Certified Public Accountants for each hour of education from, The New York State Education Department, Professional Licensing Services. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.

    • Thursday, June 07, 2018
    • 8:00 AM
    • Friday, June 08, 2018
    • 12:00 PM
    • Sheraton Syracuse University Hotel & Conference Center - 801 University Avenue, Syracuse, NY, 13210
    • 148
    Register

    2018 State Conference

    optimize your office game plan


    Exclusive Professional Liability Sponsor for New York MGMA


    2018 Keynote Speaker

    Elizabeth Woodcock, MBA, FACMPE, CPC

    Elizabeth Woodcock is a professional speaker, trainer and author specializing in medical practice management. Elizabeth has focused on medical practice operations for more than 20 years. Combining innovation and analysis to teach practice operations, she has delivered presentations at regional and national conferences to more than 200,000 physicians and managers.  In addition to her popular email newsletters, she has authored 16 best-selling practice management books, and published dozens of articles in national healthcare management journals.  Elizabeth is a Fellow in the American College of Medical Practice Executives and a Certified Professional Coder.


    About the Venue

    Thoughtfully situated on the campus of Syracuse University, Sheraton Syracuse University Hotel provides easy access to Destiny USA, Armory Square and Syracuse Hancock International Airport.



    Overnight Accommodations

    Sleep rooms are available at the Sheraton Syracuse hotel for Wednesday, June 6, 2018 - Thursday, June 7, 2018. When booking, refer to the "New York MGMA Room Block".  This room block will end May 6, 2018, 5pm; Room rates are guaranteed for $115.00/night.

    Sheraton Syracuse Hotel


    REGISTRATION SPECIAL

    New York MGMA Members can register additional individuals from their practice to attend the conference at the discounted Member Rate. Simply complete and return all registration forms together.


    • Friday, September 07, 2018
    • 12:30 PM - 1:30 PM
    • Webinar
    Register

    Legal Risks in Social Media

    Led by PA MGMA, in collaboration with the CT MGMA, DE MGMA, MA/RI MGMA, MD MGMA, NY MGMA, and VA MGMA.

    This session addresses the legal challenges posed by physician practice use of social media , so as to prevent lurking liabilities.  It will look at specific challenges relating to compliance with HIPAA, and medical malpractice risks, such as the risks posed by employees posting protected health information (PHI) on social media accounts, and how responding to online inquiries can lead to malpractice exposure, with discussion of real-life scenarios.  The session also explores practical, technological, and legal techniques for addressing these risks, including social media policies for physician practices, a discussion of secure messaging, and suggestions for employee training.

    Learning Objectives:

    • Explain some of the basic functionality of social media platforms.
    • Analyzing the legal, practical, and technological risks involved in using social media within the physician practice context.
    • Outline practical and legal advice to mitigate such risks.


    About the Speaker
    Daniel Shay
    Attorney

    Alice G. Gosfield & Associates P.C.

    Daniel F. Shay is an attorney with Alice G. Gosfield and Associates, P.C.  His practice is restricted to health law and health care regulation focusing on physician representation, fraud and abuse compliance, Medicare Part B reimbursement, and HIPAA compliance in the physician context.  He also focuses his attention on EHR license agreements, physician advertising, Medicare enrollment, quality reporting and measurement, and physician use of social media.  He has published on all of these topics both in the trade press and in major chapters in the HEALTH LAW HANDBOOK.  Mr. Shay received his Bachelor of Science degree cum laude in 2000 from Vanderbilt University and his juris doctorate degree from Emory University School of Law in 2003.  He is admitted to the Pennsylvania Bar, is a member of the American Health Lawyers Association, and is the Vice Chair of Educational Programs for the American Health Lawyers Association's Physician Organizations Practice Group.

    Registration

    Part 1 - Register through your respective/local MGMA chapter to secure a spot for the webinar.

    Part 2 - Access the webinar.  The ClickMeeting (webinar hosting system) webinar link will be distributed through the MGMA confirmation and reminder emails.  Follow the link and enter your name and email address at the date and time of the webinar. 

    ** Note: If you have firewall security on your computer, you may encounter trouble as you access the webinar.

    Continuing Education Units

    Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives and up to 1.0 continuing professional educational credit hours for Certified Public Accountants for each hour of education from, The New York State Education Department, Professional Licensing Services. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.

    • Friday, September 21, 2018
    • 8:00 AM - 5:00 PM
    • TBD
    • 50

    Save the Date

    This is a joint event with the NY MGMA Buffalo & Rochester Local Chapter.


    Exclusive Professional Liability Sponsor for New York MGMA

    • Friday, October 05, 2018
    • 12:30 PM - 1:30 PM
    • Webinar
    Register

    MACRA 2019 - Am I Ready?

    Led by MA/RI MGMA, in collaboration with the CT MGMA, DE MGMA, MD MGMA, NY MGMA, PA MGMA, and VA MGMA.

    This webinar will cover the following:

    • 2019 Final Rule Expectations
    • MIPS versus AAPM
    • Strategy Session Plan
    • Financial Plan
    • Take the hit, Avoid the penalty, or Shoot for the Incentive?
    • Execution and Management Plan

    About the Speakers

    Tim DiBona
    CEO
    Doctors' Management Service


    Timothy DiBona is the CEO of Doctors' Management Service, which provides financial, operational and technological solutions to medical practices in New England. He spearheaded his company's switch to manage early quality programs such as PQRI in 2009. He has advised practices in a broad variety of specialty and service locations ever since. Tim's quality team provides MACRA advice and management to hundreds of clinicians each year.


    Registration

    Part 1 - Register through your respective/local MGMA chapter to secure a spot for the webinar.

    Part 2 - Access the webinar.  The ClickMeeting (webinar hosting system) webinar link will be distributed through the MGMA confirmation and reminder emails.  Follow the link and enter your name and email address at the date and time of the webinar. 

    ** Note: If you have firewall security on your computer, you may encounter trouble as you access the webinar.

    Continuing Education Units

    Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives and up to 1.0 continuing professional educational credit hours for Certified Public Accountants for each hour of education from, The New York State Education Department, Professional Licensing Services. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.

New York Medical Group Management Association, Inc.
EP II 11350 McCormick Road, Suite 1006 Hunt Valley, MD. 21031
P: 410-527-0780 E: info@newyorkmgma.com
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