Conference Agenda

Thursday, October 29th


9:00 AM

9:05 AM

10:45 AM

11:00 AM

11:45 AM

5:00 PM



Keynote Session - Leading Your Practice During Change, Challenge, and Crisis
Sponsored by MLMIC Insurance Company

Visit Virtual Exhibit Hall

Breakout Session l

A - Healthcare Marketing
B - Coding Updates

Visit Virtual Exhibit Hall

Virtual Happy Hour
Sponsored by Charles J. Sellers & Co. Inc.


Dan Strauch

Mary Kelly

A - Michael Arce, Capital Cardiology Associates
B - Mike Enos, Enos Consulting

Quarantined Bartender, Kim Kafta

Friday, october 30th


9:00 AM

10:00 AM

10:15 AM

11:15 AM

12:15 PM


General Session: Federal Legislative Update & Welcome
Sponsored by: MVP Network Consulting

Visit Virtual Exhibit Hall

Breakout Session ll
A - 'Let's Talk Telehealth', Sponsored by Stellar Health
B - Employment Update

General Session: State Legislative Update Sponsored by Martin Clearwater (MCB)

Conference Wrap-Up


Matthew Devino, MGMA Government Affairs

A - Dr. Michelle Auerbach, Associates for Women's Medicine
B - Margaret Surowka, Barclay Damon, LLP

Medical Society of the State of New York

Anne Zaccheo

Session Descriptions 

Leading Your Practice During Change, Challenge, and Crisis
Mary Kelly, PhD, CSP, CDR

6 Stages of Every Crisis
5 Techniques to PIVOT
7 Leadership Reminders

Disruption is the new normal. We have all experienced changes to personal lives, societal shifts, our careers, and our businesses. Many people struggle during times of chaos, while others thrive. Even though we know change is inevitable, it can be difficult. The good news is there is a silver lining. Times of upheaval are historically known to be times of innovation, creativity, and advancement. We are in a time of a forced acceleration of change and process.  In this engaging and entertaining program, Mary uses lessons from the Gulf War and 9-11 to help us get through the painful aspects of our challenges, embrace change, and turn disruption into evolution. This is especially critical today. We have to respond to the needs, vulnerabilities, and fears of our employees, as well as those of our customers and their families.
When fear and uncertainty sets in, take a breath and get ready to PIVOT:
1.     Define your PURPOSE with an unshakeable plan and motivate the team around you
2.     INSPIRE yourself and your team to see the possible, and INFLUENCE others the right way
3.     Assess the VOLATILITY factor of those around you to best lead in the right ways for them
4.     Identify the 6 buckets of OPPORTUNITIES in a changing environment
5.     Embrace the TACTICS that ensure success.  What TOOLS, TECHNIQUES, and TECHNOLOGY will help you move forward?

  • Participants receive the Remote Work/Work From Home Assessment. including specific strategies to help team members be even more productive based on the assessment results
  • Understand the 6 stages of a crisis, and why leaders have to remain in stages 5 and 6
  • Discover how to diagnose the volatility of your people and patients, and see how they may view the nature of the crisis
  • Use Mary’s 5-Minute P.I.V.O.T., 5-Minute Opportunity, and 5-Minute Employee Morale Plans to guide you through the uncertainty
  • Help your team and organization understand how to persevere when they don’t want to
  • BONUS:  Electronic delivery of all documents to use through your organization

NYS Employment Update: COVID and Beyond
Margaret Surowka, Barclay Damon, LLP

This presentation will discuss HR/employment-related issues, including those arising from the COVID pandemic, such as employer requirements of the newly enacted Paid Leave law and its impact on existing office policies; newly enacted restrictions on the use of non-disclosure agreements in settlement of discrimination claims; and employment law changes affecting dental practices, including  a longer statute of limitations, the new availability of punitive damages, and a lower legal standard to prove harassment. 

Healthcare Marketing That Matters
Michael Arce, Capital Cardiology Associates

Patient journey. Health awareness. Community education. Outreach. Communication. Messaging. Branding opportunities. These are a handful of marketing buzzwords that are making their way into the healthcare industry. Join Michael Arce for "Healthcare Marketing That Matters." Learn the basic principles to necessary to strategize a plan for your organizations success! Michael is Certified Digital Marketing Consultant, MBA Healthcare Leadership graduate student, and Healthcare Marketing Professional with over 20 years of experience in media and communications. You will get essential ideas you can instantly use to better connect with patients while responding to changes in the market or industry.

Coding Support, Provider Documentation Training and Telemedicine Education
Nancy Enos, FACMPE, CPC-I, CPMA, CEMC, CPC emeritus

Hear from expert Nancy Enos as she provides critical up-to-the-minute updates to coding and documentation as it relates to telemedicine and changes caused by the coronavirus pandemic.

Learning Objectives:

  • Expanded CPT codes for Telemedicine
  • Clarification on Waivers regarding Patient Status
  • Provider definitions for Physician and Non-physician services
  • Modifiers for Telemedicine
  • Technology requirements by code category
  • Place of Service codes for Telemedicine Claims

Federal Legislative Update
Matthew Devino, MGMA Government Affairs

In a climate of significant legislative and regulatory changes reshaping the healthcare landscape in response to the COVID-19 pandemic, this timely program will present an update on the current state of federal healthcare policy affecting medical groups. Attendees will gain a deeper understanding of these changes and their impact on the day-to-day activities of medical group practices, in addition to being directed to clarifying resources. Specific topics include updates to the CARES Act Provider Relief Fund, Paycheck Protection Program, Medicare Quality Payment Program, proposed 2021 physician fee schedule, and a host of other timely issues.

Learning Objectives:

  • Learn about new or pending federal policy changes
  • Understand how legislative and regulatory initiatives affect your medical practice
  • Identify resources available to assist you

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